The Kirkwood Gap

︎ a campaign bringing the audience along on a journey to making the brand more sustainable



The Kirkwood Gap is a live-project with Nicholas Kirkwood promoting sustainability in the brand. Our intentions were not to celebrate what has already been done, but to keep the brand accountable, and to be open to their consumers with the research they’re doing and their own journey towards sustainability. Through a new label system, workshops and a website detailing their research, it brings the audience along for a journey. While the brand isn’t 100% sustainable, they’re putting in the effort and they’re on their way.

Team Members: Michelle Lim Xue Ying, Jingyi Hu, Ta Hasuvanakit, Mark Mutyambizi

CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414