made it!

︎ Branding the CSM Graphic Communication Design show


made our choices, made it through, made it together. “made it” celebrates the uniqueness of the inaugural class of Graphic Communication Design course at Central St. Martins. As a new course, the degree show marks the end of the journey having made it through the uncertainty.

In the journey of discovering ourselves as practitioners filling the gaps in the industry, the arrow motif represents the fluidity of way we learn, through trial and error, through conversations and collaborations, through experimentation and critiques. 


Team members: Andrea Li, Audrey Wong, Chiquita Kusumahadi, Daniel Robson, Michelle Lim Xue Ying, Joseph Fraquelli, Simba Ncube, Songyee Kim,




Examples of the branding used in the space: 


CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414